The Graphic Design of Once Upon a Time in Hollywood

Bounty Law artwork Tina Charad's portfolio

Tina Charad is a graphic designer who created the dozens of fictional ads in Once Upon a Time in Hollywood.

the film is known for its abundance of fake – and incredibly convincing – movie posters featuring the cast playing actors in old Hollywood, as well as entirely made-up products, stores and studios they all engage with. “We tried to mimic that time and place of the 60s. But if I couldn’t find a reference, I’d go into the advertising of that time, mainly by browsing historical newspapers from California”

Her portfolio makes me chuckle. Must have been fun building artwork for quirky fake products like Red Apple cigarettes and Tenderay beef.